Pharma Deals Review, Vol 2006, No 75 (2006)

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Good Cop:Bad Cop in Negotiations

Fintan Walton

Abstract


I am often asked whether the tactic of Good Cop:Bad Cop is used successfully in negotiating deals and I have heard some people claim that they have used this approach successfully. So what is the tactic of Good Cop:Bad Cop and when, if ever, should it be used?

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